Being great music lovers with our headphones / speakers almost always pumping out some sort of music, we were all fired up and ready to go when the guys at 4Play Trax got in touch with us explaining that they would like a complete brand overhaul. They were planning on transforming the label into a major contender in the House / Electro House genre.

4Play Trax Logo Already Being Used on Cover Art

The logo they previously had didn’t represent this style of music or the image that they wanted to portray. It focussed heavily on the outline of a woman with the text receiving very little attention from the viewers eye. They still liked the idea of the woman but wanted it developed further.

After we had researched and developed a variety of silhouette styles this is the one they chose. The typeface we used for this logo compliments the silhouette nicely, is easily legible when reduced in size for CD’s and promo material and the different weights of font help the logo flow better and make it easy to read.

“Founded in 2007 by Barry Rooke also known as DJ Ampz, 4Play Trax was initially created as a platform to help the Canadian uprising DJs and producers showcase their productions and talents to the rest of the world.

Due to the digital era, 4Play Trax quickly expanded and started releasing quality House / Electro House / Tech House / Progressive from producers from every corner of the world.”

Now that the new branding has been finalized, their new website is well underway and currently being designed and developed by us.

Their latest release Dezza – The Pool/Feel has been supported by many well know artists possibly the biggest one being Paul van Dyk!

Check out the latest promo video from 4Play Trax featuring their new logo!

Check out 4Play Trax on Twitter, Facebook and Myspace for all the latest updates and releases!

They are fully committed to their ethos of using 100% organic ingredients for all base products and this will not change. But what this change does allow them to do is offer a wider range of services whilst offering the same great cakes!

We helped them to develop their existing branding to represent this change and continue to promote their luxurious cupcakes that they are so well known for.

>> Check out the new Artisan Cupcake Company website here! <<

Future projects that we work on will be added to the website and included on our Home page and Blog for quick access and easy updates.

So we’ve said goodbye to the old Syrup site .

and a big hello to the new one

We’re thrilled with the illustrations that we commissioned Manchester based illustrator Tom Pearson aka Katari to do for us and there will be more of these dropping onto our site in the future!
Check out his website here www.madebykatari.co.uk

The mixture of underground sounds, unique loops and high levels of rhythm is what “Straight Up!” is all about, ranging from Electro House, to Fidget House, Tech House, Dirty House, Techno music and everything in between, it’s certain that this is not for conventional minds!

Having previously worked with the now defunct Californian record label “Real Legacy Music“, co founder Alex Reliic came to us and asked for our help with his new record label “Straight Up!”, and after listening to some of the music that is going to be representing the new label we knew that he meant business!

With plenty of artists signed to the label such as Callum B, Kelevra, Monolythe, JELO and Electrixx we expect this label to go far. Check out the new site where you can listen to some of the latest tracks!

We’re also working on some t-shirts for the labels’ online store, this is one of the designs we’ve done so far >> http://bit.ly/130RFy.

>> Check out the new Straight Up! website here! <<

“The Organic Cupcake Company create artisan organic cupcakes for high class London stores, weddings, corporate events, press days and launches, personal celebrations and special events”.

The Organic Cupcake Company have supplied cupcakes for many high profile clients, the most recent being fashion supplier Rare. They have also supplied cupcakes to Highgrove House for their stand at the 2009 Chelsea Flower Show, Dreamspace Gallery London and Optomen TV.

As part of the re-branding of The Organic Cupcake Company, we were asked to re-design their website. The main aim of the new site is to showcase their artisan organic cupcakes, and to better represent The Organic Cupcake Company.

The new website reflects the companies organic values, and the high quality ingredients that go into their cupcakes. An important feature of the new site are the online forms, which make it easier for visitors to enquire about having some organic cupcakes at their special event, and to also allow them to place their order online.

View the new website here www.theorganiccupcakecompany.co.uk

“Perfectly Normal Productions leads the way in creating high impact cinematic audio drama, comedy, music programmes, panel shows, documentaries and interactive content.”

The Perfectly Normal Productions team have a vast range of experience under their belt and have worked for many high profile companies. Their work ranges from radio dramas and panel shows to live and recorded music shows and audio post production.

Perfectly Normal required a new website to coincide with their latest BBC Radio 2 productions, “The Hunt for Sexton Blake” due to launch tonight (28/7/09) at 10:30pm and “The Adventures of Sexton Blake” which is due to launch on 31/7/09.

One of their initial ideas was to use a mixed media style including some hand drawn elements in the design, while maintaining that they are a highly professional company. Taking this into account we developed a hand drawn style for the site and implemented the sketches into the design of the website in places such as the navigation bar and social media icons.

The site also features an MP3 player where visitors can listen to the latest trailers for upcoming productions.

Check out the new website at www.perfectlynormal.net and tune in to BBC Radio 2 tonight for “The Hunt for Sexton Blake”!

Here are a couple of photos of the flavour cards in use.

Look out for the new Organic Cupcake Company website coming soon!

Click the thumbnails to see a larger image.

Moo.com were very cheap and ultra fast, they arrived about 3 days after we ordered them! The quality is also to a very high spec. We only ordered a small amount of cards as we basically just wanted test out moo.com. We are very pleased with the outcome of the cards and no doubt we’ll be using moo.com again in the future!

Click the thumbnails to see a larger image.

Here a a few photos of the shop front down on D’Arblay Street.

Click the thumbnails to see a larger image.

Both logos have now been finalized and we are extremely pleased with the end results!

It’s been great working with both of these unique companies and we are currently working on other projects with them.

Check out the new logos on our website!