Being great music lovers with our headphones / speakers almost always pumping out some sort of music, we were all fired up and ready to go when the guys at 4Play Trax got in touch with us explaining that they would like a complete brand overhaul. They were planning on transforming the label into a major contender in the House / Electro House genre.

4Play Trax Logo Already Being Used on Cover Art

The logo they previously had didn’t represent this style of music or the image that they wanted to portray. It focussed heavily on the outline of a woman with the text receiving very little attention from the viewers eye. They still liked the idea of the woman but wanted it developed further.

After we had researched and developed a variety of silhouette styles this is the one they chose. The typeface we used for this logo compliments the silhouette nicely, is easily legible when reduced in size for CD’s and promo material and the different weights of font help the logo flow better and make it easy to read.

“Founded in 2007 by Barry Rooke also known as DJ Ampz, 4Play Trax was initially created as a platform to help the Canadian uprising DJs and producers showcase their productions and talents to the rest of the world.

Due to the digital era, 4Play Trax quickly expanded and started releasing quality House / Electro House / Tech House / Progressive from producers from every corner of the world.”

Now that the new branding has been finalized, their new website is well underway and currently being designed and developed by us.

Their latest release Dezza – The Pool/Feel has been supported by many well know artists possibly the biggest one being Paul van Dyk!

Check out the latest promo video from 4Play Trax featuring their new logo!

Check out 4Play Trax on Twitter, Facebook and Myspace for all the latest updates and releases!